About us
A Modern UAE Trading Company Built for International Business
MICRONOVA TRADING FZCO is a Dubai-based B2B trading company focused on international sourcing and supply of technology and electronic products.
Company philosophy
Direct Sourcing, Documented Trade, Long-Term Cooperation
MICRONOVA is a recently established Free Zone Company registered in Dubai. Rather than presenting a long corporate history, we prefer to describe how we work: directly, transparently and with careful attention to the commercial detail of every transaction.
Our work begins with a clear understanding of customer requirements — specifications, quantities, destination and commercial terms. From there we identify suitable products and suppliers, conduct professional negotiations and formalise transactions with appropriate commercial documentation.
MICRONOVA is built on the founder's prior experience in ecommerce, technology, commercial strategy, international business and supplier development.
Direct sourcing
Engagement with manufacturers, distributors and established suppliers.
Supplier relationships
Repeated communication and face-to-face market engagement.
Professional negotiations
Specifications, quantities, pricing, terms and delivery.
Customer requirements
Solutions defined by what corporate customers actually need.
Documented transactions
Quotations, orders, contracts, invoices and shipping documents.
Long-term cooperation
Relationships that continue beyond a single transaction.
Leadership
Experience Behind MICRONOVA
Orest Sheremeta
Founder and General Manager
Areas of experience
- B2B sales
- Commercial negotiations
- Ecommerce
- Electronics
- International business
- Supplier development
- Product sourcing
- Market analysis
- Technology
- Customer acquisition
- Cross-border business
MICRONOVA was founded by Orest Sheremeta, an international business professional with experience across ecommerce, B2B sales, commercial strategy, technology, supplier development and international markets.
Before establishing MICRONOVA, Orest gained commercial experience working with international companies and previously operated an ecommerce business focused on electronics, serving both B2C and B2B customers.
His professional and academic experience spans the UAE, Europe, Hong Kong and China.
During recent years he has increasingly focused on international product sourcing and supplier development, including direct negotiations with manufacturers and suppliers across China and Hong Kong.
Sourcing
Relationships Built Face to Face
Strong supplier relationships are built through continuous communication, trust and direct market engagement.
Our sourcing approach includes meeting manufacturers and distributors in person, discussing new products, comparing solutions, evaluating commercial opportunities and developing long-term relationships with trusted suppliers.
Canton Fair
Canton Fair is an important part of our ongoing supplier discovery and market research process in China. Participation enables direct engagement with manufacturers across multiple technology and electronics categories, evaluation of product developments and face-to-face commercial discussions.
HKTDC Trade Exhibitions
Hong Kong Trade Development Council exhibitions provide access to manufacturers, distributors and technology companies across Hong Kong, Mainland China and the wider Asian market. Our founder uses these events as part of the ongoing process of identifying products, meeting suppliers, evaluating commercial opportunities and maintaining industry relationships.
Continuous Market Engagement
Beyond Canton Fair and HKTDC, we continuously evaluate relevant electronics, technology and international trade exhibitions based on market opportunities and customer requirements. This continuous market engagement helps MICRONOVA remain connected to emerging suppliers, new product categories and changing technology trends.
MICRONOVA is not affiliated with, endorsed by or officially connected to Canton Fair or the Hong Kong Trade Development Council. References describe our own market research and sourcing activity only.
Our approach
Four Principles That Guide Our Work
Transparency
Clear communication and appropriate commercial documentation.
Reliability
Careful coordination of supplier and customer commitments.
Direct Engagement
Preference for direct relationships with suppliers and corporate customers.
Long-Term Relationships
Focus on sustainable cooperation rather than purely transactional business.